DeveloperWeek Management 2024 + AI DevSummit 2024 (+ DW Europe/LATAM 2024)

Andrew Greenstein, SF AppWorks, CEO and Head of Product

Join us at “Craft Your Future,” where we unlock the secrets to creating groundbreaking digital products using responsible generative AI. Our journey includes successes with notable startups like Gif Keyboard (acquired by Tenor), Opte (acquired by P&G), and Life ReImagined (AARP).

We’ve also applied startup agility to established brands like West Elm, Humana, and even the Golden Globes, bringing a fresh, entrepreneurial spirit to their digital endeavors. This session will draw on insights from our interviews with industry leaders like Marissa Meyer & founders of Brex, Waze, Threadup, Rover.

You will discover the framework that we use to “just start” our projects, and how we learn from the best in tech along the way. 

Andrew will walk you through a real-world case study—an example from our time working with the Innovation team at West Elm, when we worked on rapid development & deployment of PWAs, chatbots, and AI-powered experiences.